Sapporo Holdings has adopted Kotozna In-room for a demonstration experiment aimed at inbound marketing, using the collection and analysis of browsing data from store information sites in the Ginza area.
Kotozna Inc. (Head office: Minato-ku, Tokyo, CEO: Genri Goto, ) is pleased to announce that Kotozna In-room, an information dissemination and communication tool for hotels provided by the company, has been adopted by Sapporo Holdings Limited (Shibuya-ku, Tokyo, hereafter Sapporo Holdings) for a demonstration experiment of inbound marketing in the Ginza area from September 13, 2024. The company will open a store information site for the Ginza area, collect and analyze browsing data, and aim to stimulate consumption by attracting customers and increasing awareness of stores in the Ginza area. The Proof of Concept (PoC) will run from September 13, 2024, until December 25, 2024. Kotozna will support Sapporo Holdings’ PoC by providing a dashboard that supports 109 languages ??for Kotozna In-room.
¡ñ Sapporo Holdings adopts “Kotozna In-room” for a demonstration experiment of inbound marketing
Kotozna’s information dissemination and communication tool for hotels, “Kotozna In-room,” has been adopted by Sapporo Holdings for a demonstration experiment of inbound marketing by collecting and analyzing store information site browsing data in the Ginza area from September 13, 2024.
For this Proof of Concept (PoC), Sapporo Holdings will create an information site for inbound tourists that supports 109 languages. The site will offer timely information and coupons for stores, events in the Ginza area, and restaurant fairs. The site will also collect user browsing data, analyze trends based on user attributes, and use this data to enhance each store’s marketing efforts, aiming to attract more customers and increase brand recognition.
With the Ginza area currently bustling with inbound tourists, the goal is to further boost consumption activity through the use of digital technology and data-driven marketing. Kotozna will support Sapporo Holdings’ inbound marketing experiment by providing a multilingual dashboard (supporting 109 languages) via its ‘Kotozna In-room’ platform.
¡ñOutline of the demonstration experiment
¨ŒPeriod of implementation
September 13th to December 25th, 2024 (planned)
¨ŒImplementation method¡¡¡¡
Language supports: English, Chinese, Spanish, Arabic, Spanish, etc.
A total of 109 languages
¨ŒThe press release by Sapporo Holdings is located below:
¡ñAbout Kotozna Inc.
Official website:
Representative: CEO Goto Genri
Established: October 2016
Capital: 212,499,840 yen (capital surplus 1,094,668,880 yen)
Head office location: MetLife Motoakasaka West, 1-7-20 Moto Akasaka, Minato-ku, Tokyo 1F
Business: Providing services related to multilingual communication tools
Company website:
October 2016: Founded
September 2018: Developed multilingual chat tool “Kotozna Chat”.
June 2019: Certified as a J-Startup (Note 3), a Japanese startup development support program promoted by the Ministry of Economy, Trade and Industry.
February 2020: Business and capital alliance with JTB.
October 2020: Started selling “Kotozna In-room” ( ), a multilingual communication tool for accommodation facilities, in Japan with JTB. Amid the slump in inbound tourism, the tool has been evaluated as effective for digital transformation and social distancing, accelerating its expansion.
March 2021: Selected as a participant in the fourth batch of the Singapore Tourism Accelerator.
August 2021: Selected for the Agency for Cultural Affairs’ Multilingual Explanation Development Project, and a total of over 100 cultural properties in 27 regions have been registered on the “Japanese Cultural Properties Portal Site” from 2018 to 2021.
December 2021: Started demonstration experiment of “Kotozna Live Chat (now laMondo)” as part of the Singapore Tourism Board’s program.
May 2022: Established Kotozna Singapore Pte. Ltd.
September 2022: Sales of “Kotozna laMondo” ( ) began.
June 2023: Launch of Kotozna ConcierGPT (currently integrated into Kotozna laMondo)
January 2024: Kotozna In-room introduced in 47,000 rooms
January 2024: Formed capital and business alliance with Virtualex Holdings Inc. to support the use of generative AI in call center operations
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[Contact for media inquiries]
Kotozna PR Office: Hoshi and Takebe
mail: [email protected]
mobile: 090-1631-8467
